Digital Marketing Professional 2019-09-08T03:36:49-05:00

Digital Marketing Professional Level Certification (DMPLC) .

Digital Marketing Professional Certification is a professional level certification appropriate for anyone who is interested in becoming a Digital Marketing Professional.Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
Framework Projects will deliver the Digital Marketing Professional Course over a period of two (2) days between the hours of 9:00 a.m. and 5:00 p.m. at a cost of USD950.

What Participants Will Learn.

  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.

Takeaways.

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Digital Marketing Professional certification by SMstudy

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional. All the required resources are also provided as part of the online certification course.

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration

DIGITAL MARKETING.

Digital Marketing (DM) includes all marketing activities that use electronic
devices connected to the Internet to engage with customers.

  • Introduction

  • Understand and Evaluate Digital Marketing (DM)
    Channels

  • Plan and Develop DM Channels

  • Optimize Website

  • Optimize Mobile/Tablet/Devices

  • Optimize Social Media

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

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